They are targeting women telling them basically if you don't start smoking these cigarettes, they will become fat and then a skinning woman, who does smoke, will catch your husband's eyes and steal him away. It's telling women that men are more into skinny women. This advertisement will make women believe smoking cigarette's is a positive thing. They don't tell you any of the negative things associated with smoking, like the long term causes that in the future will be worse than your weight.
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